1. What cookies are
Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They allow the website to recognize your browser, remember your session state, and deliver a smooth, responsive browsing experience.
Some cookies are “first-party”, set directly by Cheshire Blooms. Others are “third-party”, placed by external services that provide embedded features (such as workshop location maps or social media galleries).
In this policy, the term “cookies” also includes similar browser technologies such as local storage, session storage, and security tokens.
2. Your choices and consent
When you visit our website, you have full control over non-essential cookies. Only strictly necessary technical cookies are activated by default to enable the site to load safely.
Analytics, functional, or marketing cookies are only activated if you choose to accept them.
You can modify your preferences or clear your stored cookies at any time via your browser settings. Opting out will not impede your ability to browse our floral galleries or submit an event enquiry.
3. The cookies we use
We categorize our cookies into four distinct groups to help you understand their purpose and duration:
A. Strictly Necessary Cookies (Essential)
These cookies are fundamental to core site operation and security. They cannot be disabled, and do not require consent under UK privacy regulations.
| Cookie Name | Purpose | Storage Duration |
|---|---|---|
| cookie_consent | Remembers your cookie acceptance preferences so the prompt does not reappear | 12 months |
| session_id | Maintains navigational state as you move between our portfolio and services | Browser session |
| csrf_token | Protects our consultation enquiry form against spam, abuse, and cross-site forgery | Browser session |
B. Analytics Cookies (Performance)
These cookies help us understand how visitors discover and interact with our pages (e.g. which service pages are most viewed), enabling us to refine our content. They collect aggregated, anonymized data.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors anonymously to evaluate site usage | 2 years |
| _ga_XXXXX | Google Analytics | Maintains and persists session state across page views | 2 years |
C. Functional Cookies (Embedded Content)
These cookies power optional interactive embeds, such as our Instagram floral showcase or location map.
| Cookie / Service | Provider | Purpose | Duration |
|---|---|---|---|
| ig_did, mid | Instagram / Meta | Displays our recent floral studio gallery feed directly on the website | Varies by provider |
| NID, SNID | Google Maps | Displays interactive map showing our Denton workshop location | 6 months to 2 years |
| _pinterest_sess | Allows visitors to pin floral inspiration to their wedding boards | Varies by provider |
D. Marketing Cookies (Advertising Measurement)
These cookies help measure the effectiveness of our seasonal announcements and social campaigns across Meta and Google.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook / Instagram) | Measures referral visits from social media floral posts | 3 months |
| _gcl_au | Google Ads | Monitors performance of search and display announcements | 3 months |
| _pin_unauth | Measures wedding floral inspiration interactions | 1 year |
4. Managing cookies in your browser
In addition to on-site controls, every modern web browser lets you block, restrict, or clear cookies across all visited websites. You can find these controls under your browser’s Privacy or Security settings:
Google Chrome: Settings → Privacy and Security → Third-party cookies
Apple Safari: Preferences → Privacy → Block all cookies / Manage Website Data
Mozilla Firefox: Settings → Privacy & Security → Enhanced Tracking Protection
Microsoft Edge: Settings → Cookies and Site Permissions → Manage and delete cookies
For comprehensive guides on how to manage and delete cookies across different browsers, visit [aboutcookies.org](https://www.aboutcookies.org) or [ico.org.uk](https://ico.org.uk).
5. Do Not Track (DNT) signals
Some web browsers offer a “Do Not Track” (DNT) feature. Because there is currently no universal industry standard for how websites interpret DNT signals, our site respects the choices you select through our cookie settings.
6. Policy updates and queries
We review this Cookie Policy whenever we introduce new site features or modify our third-party integrations. The “Last updated” date at the top of this document indicates its most recent revision.
If you have questions about our use of cookies or privacy practices, please contact us at [email protected].